More than ever, companies are obsessed with the popularity contest we have all come to know as Facebook. It’s dodge ball for grownups and everyone wants to be liked. While most of my clients articulate that they want more fans, they are not always clear as to why.
Sometimes we just want to be popular, but it’s important that we know what the popularity will buy us. So the big question is: Does the company with the most fans win?
Not always. As a starting point, companies should ask the following:
- What is the goal of the Facebook page?
- What are we doing to engage fans?
- What action do we want fans to take?
Facebook is one of many social media tools companies can use. Regardless of your goals and industry, social media is here to stay and should be embraced.
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