Will Work for Free

Categories:Ink Think

When I was young, I dreamed of being a Broadway star. Yes, Broadway. Being a pop star and singing in front of the masses never enticed me. Instead I wanted to be the adult version of Annie singing in theaters with lots of character in NYC. As I got older, I realized I didn’t possess the same talent that these singers did. The truth is, I would have (and still would) do this for free…that’s how much I adore the arts. Instead I played it safe and went to work for a large financial firm in its PR and Marketing Department.

So this month when I had the privilege of hearing advice from two amazing people: Lin Manuel Miranda, a brilliant writer, actor and lyricist; and Jane Wurwand, the founder of Dermalogica, I was particularly drawn in by their messages.

In an interview at Bring It On Day, Lin Manuel said that he would still be in this business even if he didn’t get paid. He loves it that much! Jane had a similar story and encouraged attendees to love their craft enough to work for free for three years, the same number of years she went without pay when starting her company.

Do you have this same commitment? What work would you do for free?

It’s probably no surprise that someone who thought she was destined for greatness in music wasn’t overjoyed in the field of finances. The marketing and PR side was awesome though! It took me awhile, but I finally found a way to incorporate the things I love into one business – PR and Marketing for companies and people that I’m passionate about. I may not be on Broadway, but one of my clients – Situation Interactive – rocks out see-it-to-believe-it moments, including Broadway shows.

Very Good Enough

Categories:Ink Think

Do you sometimes have those days (or weeks or months) where you just don’t feel good enough? It happens to the best of us. This week I had the pleasure of seeing Jane Wurwand, Founder of Dermalogica, speak and she knocked everyone’s socks off. The talk could not have come at a better time! By the way, if you don’t know who this woman is, check her out. She has built an empire and only started with 14k.

Among the many pearls of wisdom she wowed us with was her story of being “very good enough”. In the past, anything with the words “good enough” seemed subpar to me, as I am my toughest critic. Jane spoke about talking with her mother one day about trying to balance her company and family. Her mother ensured her that if she gets out of her pajamas by 3pm then “You are very good enough Jane!”

Suddenly all seemed right in the world. There are days, when we have lots of wins and there may be days where we are very good enough. Either way, doing our best is something to be proud of in itself.

By the way, I’m writing this at 1 in the afternoon in my pajamas and I’m good enough with it!

BirthdayPalooza

Categories:Ink Think

I am BIG on birthdays. I can’t get enough of them. So much so, that I like to extend my birthday throughout the entire month of October. Some friends and family like to tease me about it, and they pray October will come and go quickly. It’s not so much that I need people to celebrate “me”; I simply love celebrating. This year, I’ve slowed down on the birthdaypalooza. Perhaps because I want to forget that I am a year older or maybe it’s because I discovered something new this year: Celebrating Wins!

Like most of you, I work long hours. I’m happy to have this marketing and PR business, so when a new client joins our family, we finish a large project, or get a client positive exposure, I’ve always considered it par for the course. Earlier this year, I heard someone speak (forgive me for not remembering his name) and one of his key points was to celebrate our wins. By recognizing our wins and appreciating ourselves, we are then able to fully recognize and appreciate our teams.

So since I’ve been celebrating all year, October will be a little quieter this birthday season.

Let Go

Categories:Ink Think

I’m a recovering perfectionist…or as my friends like to say “OCD”. There is much to be said about people who perfect every detail, like they never get anything done.  If we’re so consumed with every nook and cranny, we can lose sight of the big picture, or worse yet not complete anything because we are so scared of failure or frightened of success.

Am I suggesting we create marketing and pr campaigns with errors? Or that care and thought isn’t behind all of our efforts? No, it simply means that if we “let go” and replace perfectionism with compromise and collaboration, we end up with a better product. Not to mention, it gets done!

Do as I Say

Categories:Ink Think

We’ve all heard the popular adage, “Do as I say, not as I do”. And while I typically don’t agree with it, I now have to bite my tongue. As someone who advises clients every day of the importance behind building a brand and using pr and marketing as a vehicle, my own company somehow slipped through the cracks. When we opened Holler Ink, I thought we’d have a lot of free time…time we would use to create all of my marketing materials, social media platform and website. While we’ve had a landing page since opening in May of 2010, we are happily launching our full website today. Thanks to my peers, family and friends who helped me remember to do as I say.